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How to Optimize a Small Business Website that Will Beat Larger, More Established Businesses

How to Optimize a Small Business Website that Will Beat Larger, More Established Businesses

You may have a smaller and less known business and you may not have a large marketing budget. That does not mean you cannot compete and beat larger businesses when it comes to local search. Smaller businesses websites can target opportunities big companies and sites cannot.

Big Companies and Websites Have Some Big Advantages:

  • Domain Authority – Generally the 1st business one sees when searching
  • Trustworthiness – The public recognizes and trusts the brand or product.
  • Financial Resources – Financial ability to build an elaborate website

But, Smaller Websites Have Their Advantages as Well:

  • Agility – You can invest in something this week and invest in something completely different the next.
  • Creativity – There is no corporate roadmap to follow.
  • Focus – You can focus on one effort at a time.
  • Niche Appeal – A small business can focus exclusively on one niche at a time.
  • Authenticity – A small brand can build strong associations.

How to Compete with the Major Players When Building Your Website:

  • Use Long – Tail Keywords – For example, Best clothes to wear after a certain age.
  • Use Comparison Keywords – Smaller businesses can compare one business to another.
  • Use Editorial Keywords – Smaller businesses can rank products and services.
  • Target a local audience. Attend local events in the community.
  • Use local reviews on sites such as Yelp.
  • Focus on a specific niche to conjure up brand association. Ex. Clothing for a specific age group or gender.
  • Pursue harder to legitimatize content – You might focus they types of clothing certain genders or age groups should be seeking out.
  • Provide more content about the niche you are focusing on building brand awareness, loyalty and credibility.
  • Build personal relationships with your customers and maintain them. A bigger company will not have this opportunity.
  • Local Search Engine Optimization – If you know what you are doing with local SEO or can hire a business that specializes in local SEO, you can eventually outrank them on page 1 of Google Map search results above larger companies.

It is important for small businesses to be strategic with geographic location and agility in their quest to rank higher in searches. Remember, there are many online resources and businesses promising to build your business’ website, but Web Promotion Partners is your trusted resource on building a brilliant website that will rank your business in maps on page 1 of Google.

Don’t let your competitors take customers that can be yours. Stand out by ensuring that your business lands on page 1 of Google when a search is done for a product or service you provide.Can you afford to NOT be easily found when your potential customers search online?Get in touch with Web Promotion Partners today to see what exciting solutions we can provide for you and your growing business. Call toll-Free 888-977-4866. Or visit us at http://webpromotionpartners.com.

Web Promotion Partners

250 S. Central Blvd, suite 100

Jupiter, FL 33458

Phone: (561) 299-3942

 

© Copyright 2016. All Rights Reserved.

 

 

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Why Your Business Needs Five-Star Reviews, Everywhere!

Why Your Business Needs Five-Star Reviews, Everywhere!

Reputation marketing is creating a great online reputation and making it viral. There is no denying that today, online ratings and reviews influence virtually every consumer’s decision. 9 out of 10 people read reviews before making a purchase decision.


A bad review leaves a negative impression in the mind of the consumer?

When it comes to new business generation, a company’s reputation is critical?

This is the reason reputation marketing is so vital to be successful in today’s competitive marketplace.

Did you know?

  • 84% of people trust online reviews as much as a personal recommendation
  • 7 out of 10 consumers will leave a review for a business if they’re asked to
  • 90% of consumers read less than 10 reviews before forming an opinion about a
  • business
  • 54% of people will visit the website after reading positive reviews
  • 73% of consumers think that reviews older than 3 months are no longer relevant
  • 74% of consumers say that positive reviews make them trust a local business more
  • 58% of consumers say that the star rating of a business is most important

Because Google wants to direct the search traffic to business websites, it’s important that the business behind the website has a great reputation. This is why Google displays your star rating with your listing in the Google Map section.  Meanwhile, Yelp is the most popular review site, (Siri defaults to Yelp), leading many businesses to believe Google and Yelp are the foremost authority for general reviews. This is only partially true, as other search engines and directories like Bing, Yahoo, YP and BBB also display reviews. These “generic” review sites are important as well knowing 91% of consumers actually read and use reviews, so it is important to have your business’ five-star reviews on many different sites on the web and on your business’ website as well. Keep in mind that the over 500 niche or industry specific review sites are important as well, sites like trip advisor, lawyers.com, Realtor.com and Rate MD’s.

Google research has found that having positive reviews increases website traffic by 360%. This can be amplified with Google’s new inclusion of 3rd party review content from other sites. The more positive reviews your business has will the higher star rating you will get and that will translate into more qualified leads. If you think about it. Is there anything more valuable than your business’s reputation?

Reviews on Google also can contribute to ranking factors in Google’s algorithm. Google reports that having ten or more reviews will add “SEO Points” and thus contribute to an increase in ranking.  If you have a great reputation but are NOT on page 1 of Google, what difference does that great reputation make? If you need to know more on how to rank on page 1 of Google, contact the experts at Web Promotion Partners at 561-299-3942. We guarantee results.

Don’t let your competitors take customers that can be yours. Stand out by ensuring that your business lands on page 1 of Google when a search is done for the products or services you provide. Can you afford to NOT be easily found when your potential customers search online? Get in touch with Web Promotion Partners today to see what exciting solutions we can provide for you and your growing business. Call 51-299-3942. Or visit us at http://webpromotionpartners.com.

Web Promotion Partners

250 S. Central Blvd, suite 100

Jupiter, FL 33458

Phone: (561) 299-3942

 

© Copyright 2017. All Rights Reserved.

 

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Google Penguin 4.0 Officially Released

Release of newest version of Penguin affecting select Google rankings dramatically; business owners concerned about their latest rankings… Read Official Press Release here.

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7 Reasons Why Your Business Needs Customer Reviews Now

Customer reviews of your business, service or product posted through your website or social media platforms can have an exponential reach, extending quickly into the virtual world. Visibility of your business increases, which can heavily impact the reputation of your business.

Since most consumers trust online reviews, this can be a good thing when the reviews are favorable. Even negative reviews, when managed well, can leave a good impression of your business and be a valuable marketing tool to promote your brand.

Customer reviews are absolutely critical to the success of your business for many different reasons. Here are 7 reasons why your business needs customer reviews now:

  1. Increase Sales – There is no better way to drive sales than to have satisfied customers leave great reviews on your site. Most online shoppers trust reviews they see online and have immediate information available at their fingertips to decide if they want to buy your product or service. The bottom line is, customers are more likely to buy if they see positive reviews on your site.
  1. Achieve a Higher Search Engine Ranking– The more activity there is on your website, the higher your business will rank on search engines like Google, Bing and Yahoo. This is a great strategy for attracting new customers.
  1. Meet Your Customers – Reviews can give you valuable information about who your customers are, what they are looking for, and how your product could better meet their needs. In fact, ideas for improvements often come directly from customers.

*Click here to see Reputation Marketing the best program.

Reviews also tell you how consumers perceive your business and allow you to evaluate whether brand perception is in line with your vision.

  1. Improve SEO Keyword Content – A higher number of reviews creates further opportunity for SEO keywords to be used more frequently on your website. This leads to better results when consumers do searches for these keywords and expands the likelihood of your business being found.
  1. Enhance Your Marketing Campaign – A glowing review is the gift that keeps on giving. The post stays on your website days, months and even years after it has been written, providing a persistent, positive representation of your business while improving brand recognition. This secret weapon benefits your business in both the short and long-term.
  1. Provide Great Customer Service – Reviews are an opportunity to provide great customer service and cultivate a relationship with your customer. If a customer is happy, thank them for their business and you will likely get repeat and loyal customers. If a reviewer is unhappy, you have the opportunity to “make it right” by responding quickly and efficiently to their complaint. This can create an atmosphere of trust and loyalty that is also attractive to other potential customers.
  1. Keep Your Customers Actively Engaged – Customers who leave reviews like to know what other customers are saying about your business and to see if other customers have commented on their reviews. Customers are also more likely to leave a review if they see other reviews posted. Dialogue between customers can result, creating a customer community. This keeps your customers engaged in your business and stimulates repeated views of your site.

The best way to spread the good news about your business is to encourage your customers to leave reviews. Since well-intentioned customers often forget, this can be challenging. Develop a creative strategy to get the reviews you need and you will see your business grow in more ways than you could have imagined.

You can trust the experts at Web Promotion Partners to manage your online reviews and build the reputation you need to make your business a success. For more information, contact us at (561) 299-3942 or Toll Free at 1-888-977-4866 or visit our website at www.webpromotionpartners.com .

Web Promotion Partners is a leading provider of online business marketing and consultation in the Palm Beach Gardens area. We provide efficient and cost-effective marketing solutions using the most modern tools and innovative strategies to quickly help you grow your business. We specialize in Search Engine Optimization, Reputation Marketing and building beautiful, responsive website designs with high functionality. Our expert team has the knowledge, experience and skill to increase traffic to your online business and increase your profits. We look forward to building a customized, creative campaign to make your business more successful.

Click here to see the The Best Review Program on the market today!

 

 

© Copyright 2015. All Rights Reserved.

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Most Effective Advertising for 2016

January 12, 2016, By Joshua Konigsberg

Shocked womanA recently completed 3 year study of over 7,000 U.S. Consumers asking what they seek out most before selecting a business, service or product has been completed.  With the accumulation of three years of data, a trend is clearly emerging and Review Sites are increasingly more critical to the purchase decision.  The study asked consumer to provide only one answer to the following simple question:

When choosing a service or professional (such as a doctor, mechanic, plumber, attorney, etc.) what is most important?

Each respondent was provided with a multiple choice list from which they could only choose one answer.  While multiple answers may apply, researchers wanted a more discerning answer so that it could pin-point what was most influential to the consumer.

BusinessInfluenceYear2015PieChartA-768x482

(click to enlarge)

One major change in this year’s result, Reviews topped the list for the most influential component followed by a Company’s website (as in previous years).  What was more interesting was the year over year trend.  The importance of Reviews increased by a factor of over 11% from the previous year.  The Company website‘s influence remained steady and within the margin of error which could account for the very slight decline.  More importantly, the influence of the traditional yellow pages declined by more than 30%.   It appears that much of that drop was picked up by the influence of Reviews.  Online advertising also appears to have increased slightly in relevance but this too was within the margin of error.

Screen-Shot-2016-01-13-at-2.17.12-PM-300x147@2x

(click to enlarge)

There has been frequent debate over the use of review sites (along with general adoption of technology) by baby boomers and senior citizens.  While there wasn’t enough data from the 2014 study to compare 65+ age group, we could compare the combined 55-64 and the 65+ together (we do have enough in the 65+ to compare for next year’s study).  Both Generation-X and Baby Boomers showed increased influence of Review Sites when compared to the previous year.  The slight decline in Generation Z and Millennials is attributed to small increases in online advertising along with TV/Radio.

 

GenerationDifferences2015B-1024x546-300x160

(click to enlarge)

So what does this all mean?

It’s All About Reviews

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  • The importance and influence of Online Reviews continues to grow, and it’s critical to the success of your business (much more than your website)
  • If you’re investing in your business website but ignoring your online business reputation, you are likely missing out on a huge opportunity
  • The traditional paper-based Yellow Pages is still among the top resources for people aged 65+ but have little influence over the younger population
  • Despite the importance of Yellow Pages in older populations, there is an increased influence of Reviews on the older populations.

 

Interested in a free consultation on how to improve your online reviews and overall reputation management? Give us a call at 888-977-4866  or email us at info@webpromotionpartners.com to schedule a free, no-obligation consultation.

 

You can trust the experts at Web Promotion Partners maximize your online reputation in conjunction with local SEO to drive traffic to your online business. For more information, contact us at (561) 299-3942 or Toll Free at 1-888-977-4866 or visit our website at www.webpromotionpartners.com .

Web Promotion Partners is a leading provider of online marketing. We provide efficient and cost-effective marketing solutions using cutting edge tools and innovative strategies to quickly help you grow your business. We specialize in Search Engine Optimization, Reputation Marketing and building beautiful, responsive and mobile friendly websites that convert. Our expert team has the knowledge, experience and skill to increase traffic to your online business and increase your profits. We look forward to building a customized, creative campaign to make your business more successful.

Reputation Marketing Palm Beach Gardens

© Copyright 2016. All Rights Reserved.

 

 

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