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How to Optimize a Small Business Website that Will Beat Larger, More Established Businesses

How to Optimize a Small Business Website that Will Beat Larger, More Established Businesses

You may have a smaller and less known business and you may not have a large marketing budget. That does not mean you cannot compete and beat larger businesses when it comes to local search. Smaller businesses websites can target opportunities big companies and sites cannot.

Big Companies and Websites Have Some Big Advantages:

  • Domain Authority – Generally the 1st business one sees when searching
  • Trustworthiness – The public recognizes and trusts the brand or product.
  • Financial Resources – Financial ability to build an elaborate website

But, Smaller Websites Have Their Advantages as Well:

  • Agility – You can invest in something this week and invest in something completely different the next.
  • Creativity – There is no corporate roadmap to follow.
  • Focus – You can focus on one effort at a time.
  • Niche Appeal – A small business can focus exclusively on one niche at a time.
  • Authenticity – A small brand can build strong associations.

How to Compete with the Major Players When Building Your Website:

  • Use Long – Tail Keywords – For example, Best clothes to wear after a certain age.
  • Use Comparison Keywords – Smaller businesses can compare one business to another.
  • Use Editorial Keywords – Smaller businesses can rank products and services.
  • Target a local audience. Attend local events in the community.
  • Use local reviews on sites such as Yelp.
  • Focus on a specific niche to conjure up brand association. Ex. Clothing for a specific age group or gender.
  • Pursue harder to legitimatize content – You might focus they types of clothing certain genders or age groups should be seeking out.
  • Provide more content about the niche you are focusing on building brand awareness, loyalty and credibility.
  • Build personal relationships with your customers and maintain them. A bigger company will not have this opportunity.
  • Local Search Engine Optimization – If you know what you are doing with local SEO or can hire a business that specializes in local SEO, you can eventually outrank them on page 1 of Google Map search results above larger companies.

It is important for small businesses to be strategic with geographic location and agility in their quest to rank higher in searches. Remember, there are many online resources and businesses promising to build your business’ website, but Web Promotion Partners is your trusted resource on building a brilliant website that will rank your business in maps on page 1 of Google.

Don’t let your competitors take customers that can be yours. Stand out by ensuring that your business lands on page 1 of Google when a search is done for a product or service you provide.Can you afford to NOT be easily found when your potential customers search online?Get in touch with Web Promotion Partners today to see what exciting solutions we can provide for you and your growing business. Call toll-Free 888-977-4866. Or visit us at http://webpromotionpartners.com.

Web Promotion Partners

250 S. Central Blvd, suite 100

Jupiter, FL 33458

Phone: (561) 299-3942

 

© Copyright 2016. All Rights Reserved.

 

 

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Why Your Business Needs Five-Star Reviews, Everywhere!

Why Your Business Needs Five-Star Reviews, Everywhere!

Reputation marketing is creating a great online reputation and making it viral. There is no denying that today, online ratings and reviews influence virtually every consumer’s decision. 9 out of 10 people read reviews before making a purchase decision.


A bad review leaves a negative impression in the mind of the consumer?

When it comes to new business generation, a company’s reputation is critical?

This is the reason reputation marketing is so vital to be successful in today’s competitive marketplace.

Did you know?

  • 84% of people trust online reviews as much as a personal recommendation
  • 7 out of 10 consumers will leave a review for a business if they’re asked to
  • 90% of consumers read less than 10 reviews before forming an opinion about a
  • business
  • 54% of people will visit the website after reading positive reviews
  • 73% of consumers think that reviews older than 3 months are no longer relevant
  • 74% of consumers say that positive reviews make them trust a local business more
  • 58% of consumers say that the star rating of a business is most important

Because Google wants to direct the search traffic to business websites, it’s important that the business behind the website has a great reputation. This is why Google displays your star rating with your listing in the Google Map section.  Meanwhile, Yelp is the most popular review site, (Siri defaults to Yelp), leading many businesses to believe Google and Yelp are the foremost authority for general reviews. This is only partially true, as other search engines and directories like Bing, Yahoo, YP and BBB also display reviews. These “generic” review sites are important as well knowing 91% of consumers actually read and use reviews, so it is important to have your business’ five-star reviews on many different sites on the web and on your business’ website as well. Keep in mind that the over 500 niche or industry specific review sites are important as well, sites like trip advisor, lawyers.com, Realtor.com and Rate MD’s.

Google research has found that having positive reviews increases website traffic by 360%. This can be amplified with Google’s new inclusion of 3rd party review content from other sites. The more positive reviews your business has will the higher star rating you will get and that will translate into more qualified leads. If you think about it. Is there anything more valuable than your business’s reputation?

Reviews on Google also can contribute to ranking factors in Google’s algorithm. Google reports that having ten or more reviews will add “SEO Points” and thus contribute to an increase in ranking.  If you have a great reputation but are NOT on page 1 of Google, what difference does that great reputation make? If you need to know more on how to rank on page 1 of Google, contact the experts at Web Promotion Partners at 561-299-3942. We guarantee results.

Don’t let your competitors take customers that can be yours. Stand out by ensuring that your business lands on page 1 of Google when a search is done for the products or services you provide. Can you afford to NOT be easily found when your potential customers search online? Get in touch with Web Promotion Partners today to see what exciting solutions we can provide for you and your growing business. Call 51-299-3942. Or visit us at http://webpromotionpartners.com.

Web Promotion Partners

250 S. Central Blvd, suite 100

Jupiter, FL 33458

Phone: (561) 299-3942

 

© Copyright 2017. All Rights Reserved.

 

Continue reading