Why Your Business Needs Five-Star Reviews, Everywhere! Reputation marketing is creating a great online reputation and making it viral. There is no denying that today, online ratings and reviews influence virtually every consumer’s decision. 9 out of 10 people read reviews before making a purchase decision. A bad review leaves a negative impression in the […]

How to Optimize a Small Business Website that Will Beat Larger, More Established Businesses You may have a smaller and less known business and you may not have a large marketing budget. That does not mean you cannot compete and beat larger businesses when it comes to local search. Smaller businesses websites can target opportunities […]

The image carousels feature images next to the business name in the search result page; the images are usually clickable, and they typically direct the searcher to the company’s Google My Business listing, with easy access to the company information and website link. Unfortunately, this image carousel feature for local search has been largely inconsistent […]

Over the past number of years, a greater level of importance is being placed on the quality – and quantity – of online reviews.  Business owners who understand the critical importance of monitoring and utilizing online reviews for the benefit of their company are enjoying a greater level of overall success in terms of attracting and […]

The simple answer is, absolutely Yes!!!!!!!!! Why? Because in today’s extremely competitive world, it has become even more vital to take steps in an effort to differentiate your business from your competition, and these strategies start with the development of an effective marketing plan.  While it may seem like a monumental task to develop a marketing plan […]