Search engine optimization (SEO) is necessary so your site will rank higher in the search engines. You will need to edit the site’s content and code to optimize it for SEO.
First, let’s back up a second so you can have a better understanding of what this means. The internet is vast, and Google and other search engines do not have time to have employees manually check websites. While manual checking is done from time to time, most of the checking is done by spiders. The spiders crawl websites and analyze it for SEO. The information is entered into an algorithm and then the website receives its ranking.
In order to optimize your site for SEO, you need to:
You also need to have a presence on social media. Search engines are starting to use social cues for ranking.
Did you look at the social media profiles mentioned above? When you give them a click, you’ll notice their pages are all populated with videos.
Forty-five percent of web surfers watch over an hour of videos on YouTube and Facebook each week. Videos aren’t just great to watch either - they improve a practice’s return on investment.
Dental clinics are in a unique position because the dental industry is so visual. You can show how a crown is created, what teeth look like after Invisalign, and the dangers of gum disease right there on video. You can also use videos for testimonials.
Dental clinics need five types of videos:
People do a lot of research when looking for dental clinics. They check ratings and reviews before choosing a dentist or orthodontist, and those reviews matter. In fact, 84 percent of people trust the reviews they find online as much as recommendations from friends. You want to list your practice on relevant dental directories so it can gather reviews and attract more patients.
Claim your listings on:
Almost half of the people are afraid to go to the dentist because of the cost. They think they can’t afford it. Use pay-per-click (PPC) ads to advertise your prices to show them dental treatment isn’t nearly as expensive as they think. Also, use ads to advertise specials.
Are you new to the world of PPC ads? Here’s a quick overview.
Pick keywords that trigger your ads. You should select high-converting keywords for this.
Then, when someone types one of those keywords into the search engine, your ad pops up. It appears at the top of the page.
If the person clicks on your ad, you pay a predetermined price. This is referred to as your bid.
This is a simple overview of PPC ads. The process is really quite complex, so hire a professional to handle your ads for you. Otherwise, you will end up spending tons of money for each click, and your conversions won’t be where you want them to be.
Reviews are your bread and butter. If you can gather lots of positive reviews, people looking for dental treatments will find them and then schedule an appointment at your clinic.
You need to gather reviews on dental directories, Google, Facebook, and Yelp.
You have lots of options for getting reviews. Many dentists and orthodontists ask their patients to record video testimonials after a procedure. They also send emails and Facebook messages requesting reviews. Also, Review Us Now and other review aggregation software is helpful when soliciting reviews.
Do you use dental and orthodontic marketing postcards? These are a great way to stay in touch with your patients, but it isn’t enough. You also need to put messages right in your patients’ inboxes.
Use email to send:
Execute Your Dental Marketing Strategy
It takes hard work, dedication, and know-how to execute a digital marketing strategy for dental clinics. While many people have lots of creative ideas, they often don’t know how to execute them properly. Others have the know-how, but they don’t have the time.
If you don’t have the time or know-how to market your practice, hire a professional. A professional will ensure that you comply with standards and have a professional online presence. These are key factors in helping you to reach more customers.