Retargeting or Remarketing is a form of PPC advertising. It allows you to reach consumers who have searched for what you do or visited your landing page but have not returned or converted. Using the latest technology, it follows the potential customer around the internet by placing ads during future browsing sessions.
A retargeting or remarketing campaign shows a great ROI (return on investment) as these consumers have already expressed interest in what you do. Your retargeting ad will appear when they are browsing the internet later on, capturing their interest once again and directing them back to your site. The internet user then has a higher potential of converting to a new customer and perhaps even a loyal customer.