Facebook Advertising

Why You Need to Advertise on Facebook

With so many online marketing options out there, it’s impossible to tackle them all. You’ll want to go where the people are, and that means you’re interested in social media marketing. It can be expensive to try to master every social media platform, though. Instead of trying to dominate each and every one, it’s time to advertise on Facebook. There are countless reasons this is the social media platform to use, but here are the top five.

1. It’s Where Your Audience Is

Facebook had 1.52 billion daily active users in December of 2018, making it the best opportunity for businesses that want to reach their audience. Facebook users are located all around the world and represent all adult age groups, so it makes sense to advertise on the platform.

2. Advertising Is Affordable

Facebook has changed its algorithm so that posts from pages don’t show up in organic feeds as often as they used to. Luckily, that’s not a problem. Facebook ads are affordable so you can get in front of your audience without spending much money. Simply spending $30 a month on Facebook ads is a quick and easy way to grow your online presence.

3. It’s Easy to Reach Your Target Audience

With so many active users, you might wonder how you can reach your target audience on Facebook. Fortunately, Facebook makes that easy. The ad platform has countless targeting options, including interests, connections, age, demographics, and location. Simply choose the right targeting options and your ads will reach your target audience.

4. It’s an Excellent Platform for Remarketing

Facebook ads allow you to create custom audiences and run a remarketing campaign on the network. Remarketing campaigns help you reach people who have visited your site and are interested in what you have to offer. Your remarketing campaign will help push them back to your site and make a sale.

5. Finding Qualified Leads Is a Breeze

Qualifying leads is typically a very difficult marketing tactic. It usually takes a long time to do this, but that’s not the case on Facebook. You can begin the process as soon as you find an audience that converts. Then, enable the “lookalike audiences” feature to reach people who are like that audience.

When it comes to finding the audience that converts, you have lots of options. You can use the conversion pixel from a successful paid search ad campaign to create a look-alike audience. You can also use data from mobile apps or create an audience based on your Facebook fans. Then, Facebook will do the rest.

Facebook – The Key to Marketing Success

It’s clear why Facebook is such a good option for companies. The large audience, affordable advertising, and countless ad options make it the right choice for businesses of all sizes. If you only have the time and budget to manage one social media account, make sure that account is on Facebook.
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