Facebook had 1.52 billion daily active users in December of 2018, making it the best opportunity for businesses that want to reach their audience. Facebook users are located all around the world and represent all adult age groups, so it makes sense to advertise on the platform.

Facebook has changed its algorithm so that posts from pages don’t show up in organic feeds as often as they used to. Luckily, that’s not a problem. Facebook ads are affordable so you can get in front of your audience without spending much money. Simply spending $30 a month on Facebook ads is a quick and easy way to grow your online presence.

With so many active users, you might wonder how you can reach your target audience on Facebook. Fortunately, Facebook makes that easy. The ad platform has countless targeting options, including interests, connections, age, demographics, and location. Simply choose the right targeting options and your ads will reach your target audience.

Facebook ads allow you to create custom audiences and run a remarketing campaign on the network. Remarketing campaigns help you reach people who have visited your site and are interested in what you have to offer. Your remarketing campaign will help push them back to your site and make a sale.

Qualifying leads is typically a very difficult marketing tactic. It usually takes a long time to do this, but that’s not the case on Facebook. You can begin the process as soon as you find an audience that converts. Then, enable the “lookalike audiences” feature to reach people who are like that audience.

When it comes to finding the audience that converts, you have lots of options. You can use the conversion pixel from a successful paid search ad campaign to create a look-alike audience. You can also use data from mobile apps or create an audience based on your Facebook fans. Then, Facebook will do the rest.