Qualifying leads is typically a very difficult marketing tactic. It usually takes a long time to do this, but that’s not the case on Facebook. You can begin the process as soon as you find an audience that converts. Then, enable the “lookalike audiences” feature to reach people who are like that audience.
When it comes to finding the audience that converts, you have lots of options. You can use the conversion pixel from a successful paid search ad campaign to create a look-alike audience. You can also use data from mobile apps or create an audience based on your Facebook fans. Then, Facebook will do the rest.